Rich Martino,
Principal Manager
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Rich Martino is the Principal Manager at Whole Artist Management.  Having always had a great passion for the arts Rich has made his mark as a manager, producer and director. As a Producer, Rich has been involved in numerous productions and concerts in and out of New York City. Rich also served as Associate Producer of ACE (Signature Theatre, VA) and held an interest in the 2016 Tony Award nominated Broadway revival FIDDLER ON THE ROOF (The Broadway Theater).  In addition to his work in the theater, for over a decade, Rich served as Vice President of Operations at Fareastco, Inc., a brokerage firm specializing in commodities and Bakery Ingredients. Rich was born and raised in New York and holds a B.A. in History with a concentration in Law from Hofstra University.


Mike Cruz,
Managing Partner
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Mike Cruz is a partner at Whole Artist Management. Mike joins the #WAMfam after spending 5 years as a talent agent.  Cruz began his career a performing in such productions as the first NY revival of MARIE CHRISTINE, CAMELOT with Jeremy Irons, OLIVER! with Brian Stokes Mitchell, and was an original cast member of Broadway’s Rising Stars at Town Hall. As a producer, Cruz went on to helm ZANNA, DON'T! in concert at The York Theater.  After interning at Independent Artists Agency “in between performing gigs”, he quickly moved up the ranks to become an agent. It was at IAA that Cruz really developed his love for representation.  Later, he partnered with Cyd LeVin to re-form Cyd LeVin and Associates.  Recognized for his work in New York City as an agent and manager, Cruz appeared as himself on The Next Big Thing for the Oxygen Network. Mike earned his Bachelor of Music at New York University.

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