Rich Martino,
Principal Manager
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Rich Martino is the Principal Manager at Whole Artist Management.  Having always had a great passion for the arts Rich has made his mark as a manager, producer and director. As a Producer, Rich has been involved with G’DAY BROADWAY - The Music of Australian Composer Matthew Lee Robinson at NYC’s Metropolitan Room, THE STORY OF A GIRL - featuring Tracy McDowell (RENT, MOTOWN) at Feinstein's/54 Below, BREAKING UP IS HARD TO DO (Branson, MO), as an Associate Producer of ACE (Signature Theatre, VA) and currently holds an interest in the Broadway revival FIDDLER ON THE ROOF (The Broadway Theater). As a director he has helmed productions of AIDA, THE ROCKY HORROR SHOW, RENT, TICK TICK…BOOM. Most recently Rich directed the Westchester County Premier of NEXT TO NORMAL. As a performer, prior to making the permanent transition to the other side of the table, Rich appeared in numerous productions throughout New York.  In addition to his work in the theater, for nearly a decade, Rich served as Vice President of Operations at Fareastco, Inc., a brokerage firm specializing in commodities and Bakery Ingredients. Currently he spends his early mornings teaching indoor cycling at SoulCycle. Rich was born and raised in New York and holds a B.A. in History with a concentration in Law from Hofstra University.


Mike Cruz,
Talent Manager
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Mike Cruz is a manager at Whole Artist Management. Mike joins the WAMfam directly from being an agent at The Ludtke Agency.  Cruz began his career a performing in such productions as the first NY revival of MARIE CHRISTINE, CAMELOT with Jeremy Irons, OLIVER! with Brian Stokes Mitchell, and was an original cast member of Broadway’s Rising Stars at Town Hall. As a producer, Cruz went on to helm ZANNA, DON'T! in concert at The York Theater.  After interning at Independent Artists Agency “in between performing gigs”, he quickly moved up the ranks to become an agent. It was at IAA that Cruz really developed his love for representation.  Later, he partnered with Cyd LeVin to re-form Cyd LeVin and Associates.  Recognized for his work in New York City as an agent and manager, Cruz appeared as himself on The Next Big Thing for the Oxygen Network. Mike earned his Bachelor of Music at New York University.

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